Helping the Next Big MMORPG Go Viral with Blue Protocol: Star Resonance

The global relaunch, Blue Protocol: Star Resonance, needed a campaign that not only announced the game but also reframed it as a second chance for fans who had long written it off.

Loopr designed a campaign rooted in narrative redemption and global hype. We positioned Star Resonance as the comeback story of 2025, a gorgeous MMO reborn for both PC and mobile. By leading with a message of resurrection and global accessibility, we tapped into nostalgia, FOMO, and curiosity all at once.

Key tactics

• Tier-One Media Blitz: Secured exclusive coverage in IGN, PC Gamer, Eurogamer, Gamespot, and Anime News Network, ensuring Star Resonance became headline news across both mainstream and MMO-first press.
• Localized Angles: Coordinated outreach across North America, Europe, and LATAM to ensure cultural relevancy and broaden global resonance.
• Content Seeding: Released a cinematic announcement trailer alongside gameplay reveals, optimized for virality on YouTube and Reddit.
• Community Activation: Engaged MMO forums, anime gaming subreddits, and  hubs to reignite fan conversations and validate the comeback narrative.

The Results

5 Million + Pre-Registrations & Global Buzz
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The campaign delivered one of the biggest MMORPG relaunch moments of the year. Over 200+ media placements drove sustained awareness, while fans rallied behind the idea of a second chance for Blue Protocol.

‍Media Coverage Highlights:

• IGN: “Blue Protocol gets a pseudo-revival in Star Resonance later this year.”
• PC Gamer: “A year after Bandai Namco killed its anime MMO, Blue Protocol is getting a second, different anime MMO in the same universe.”
• Gamespot: “Resurrected anime MMO Blue Protocol: Star Resonance will release in the West this year.”
• Eurogamer, Game Informer, Gematsu, Anime News Network, Destructoid and more.

Impact by Numbers:

• 200+ media placements across global outlets
• 5M+ pre-registrations ahead of launch
• Dozens of trailer reactions from MMO and anime-focused creators on YouTube and TikTok
• A global fanbase reactivated across Western and Asian markets